Once upon a time, a group of successful golfers realized they would be better off pooling their skills together, maximizing their exposure to sponsor money and building a reliable, nationwide brand ...

The golf world got a look at the future over the last month with the wildly successful Internet Invitational, and while Barstool Sports will surely celebrate its triumph, the company did so with a ...

With such success, the second edition of the Internet Invitational was bound to be bigger and bolder in almost every way, including finanically. Fueled in part by infamous hype man David Portnoy, ...

There’s a moment where the golf influencers break contain. It happens at the beginning of the second episode of the Internet Invitational, a Barstool/Bob Does Sports million-dollar crossover collision ...

The talk of the non-professional golf world over the past week has been Luke Kwon, a former PGA Tour China winner-turned-YouTube golf star who overslept his tee time at Barstool Sports’ ...

Barstool Sports announced the official roster for the "Internet Invitational" on its social media channels. The company said the event will be held at Bass Pro's Big Cedar Lodge next month. Bass Pro ...

Caitlin Clark's golf game has drawn crowds at LPGA Tour pro-am events. Can it draw a YouTube audience? The Iowa Hawkeye legend and current WNBA star was invited to play in next year's Internet ...

Tonight, the legacy of Cody Franke, PGA, known more simply around the golf social media world as "Beef," grew by another amazing story in his posthumous crowning as the champ of the Internet ...

LeBron James, golf hero? It's happening right now on YouTube LeBron James has conquered basketball, business and Hollywood. Now he's taking on a very different challenge: becoming a YouTube golf star.

Barstool's $1 million 'Internet Invitational' has YouTube audiences captivated, but the real story is much deeper than cash. The post The unusual lesson from Barstool's $1 million ‘Internet ...

Greg Norman suggests Bryson DeChambeau’s YouTube success only happened because of LIV Golf Greg Norman has suggested that LIV Golf should take a lot of the credit for Bryson DeChambeau’s success on ...