Amazon is rolling out its own branded QR codes named SmileCodes. The SmileCodes allow mobile shoppers to activate offers from Amazon by scanning the codes when they see them in the physical world.

Amazon will start rolling out its own version of QR codes, TechCrunch reports. Called SmileCodes, they function just like a typical QR code -- scan it with your phone and see where it leads -- but ...

Amazon has started placing QR code boxes that include its trademark smile logo into magazine advertisements, enabling Amazon mobile app users to scan the "SmileCode" to open Amazon product pages or ...

Add Yahoo as a preferred source to see more of our stories on Google. (WHNT) – News 19 sat down with Karen Reeves the President and CEO of the Better Business Bureau, to find out about a new scam ...

Uniqode reports that brands can leverage packaging QR codes to build direct customer relationships, overcoming retail access ...

As Amazon increasingly blends the physical and digital worlds, it's latest move is an attempt to make magazines shoppable. It will be an interesting test of the concept, and its success could mean as ...