Personal computer maker Hewlett Packard (HP) is ready to embrace advertising as part of its business. The California-based computer giant is readying plans to launch its own ad network — appropriately ...

HP is preparing to launch an eight-week long, $40 million advertising blitz. Billed as "Let's Do Amazing," the ad campaign is HP's first in some five years, and the company has signed on some ...

Want to see the latest proof that Hewlett-Packard has sprinted a safe distance away from its old image as a stodgy computer company? Watch for its big-bucks commercial during the Super Bowl. The ...

Facepalm: In an advertising campaign that could be described as either bold or a bit like when Kevin Spacey released his Let Me Be Frank YouTube video, ads for the much-loathed HP are running in ...

Windows and macOS have been the two major PC operating systems for a while now, with long debates over which is better. But it seems that HP might be leaning more towards Apple’s software, since its ...

HP has become the latest brand to demand that its ad agencies should be staffed with a more diverse group of employees, The Wall Street Journal first reported. The personal computer and printer ...

Antonio Lucio helms global marketing and communications at HP Inc., the consumer-focused PC and printer company that officially split from HP Enterprise just over a year ago. His charge in that role ...