Adobe is rolling out AI enhancements to the Experience platform, its customer experience management service. The creative software giant said it's adding more features that draw upon its Sensei AI ...

The new Adobe Experience Platform AI Assistant provides a conversational interface that can answer technical questions and will simulate outcomes, automate tasks and generate journeys and audiences ...

Adobe Inc. is taking aim at its rival Salesforce Inc. in the customer experience department with the launch of a new tool for orchestrating artificial intelligence agents within its flagship Adobe ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Adobe today unfurled an enhanced Adobe Customer Journey Analytics cloud ...

Adobe Inc. is updating its cloud-based customer experience management tools with the launch into general availability of its Adobe Experience Platform. Called Adobe Experience Platform, it’s intended ...

Adobe is one of the few software companies that has successfully made the switch from selling boxed software to cloud-based programs. While it's best known for creative software like Photoshop and its ...

This week's CX and marketing newsbytes includes a content management update from Adobe, Oracle's CX move, Terminus adds new capabilities and more. Adobe at its Adobe Developers Live conference for ...

Adobe's Analytics Student Challenge will use data from The Walt Disney Company with the aim of improving the media and entertainment giant's e-commerce strategy. Adobe has stepped up its outreach to ...

The acquisition, slated to close in the fiscal quarter beginning next month, is expected to tie Workfront’s marketing work management platform to Adobe Creative Cloud and Adobe Experience Cloud even ...

The concept of the customer data platform (CDP) is a relatively new one. Up until now, it has focused primarily on pulling data about an individual consumer from a variety of channels into a super ...