Marketing

Data-Driven CRO: How to A/B-Test Like a Pro Without Wasting Ad Budget

A/B-testing should help you get better results—not waste your budget. But without structure or a clear hypothesis, it often becomes a series of tests of random changes. The key is to focus on the ...
Forbes

A/B Testing Can Help Transform The Effectiveness Of Employee Training

James Glover (CEO of Flint Learning Solutions) helps HR professionals transform behaviors in their organizations to solve business problems. Providing professional development opportunities is ...
Searchenginejournal.com

YouTube Rolls Out Thumbnail A/B Testing To All Channels

YouTube is rolling out thumbnail A/B testing to all channels. It lets you test up to three thumbnails per video. A winner will be determined by the highest watch time. YouTube is rolling out thumbnail ...

Performance Max built-in A/B testing for creative assets spotted

Performance Max now supports built-in A/B testing for creative assets, giving advertisers a clearer way to measure and ...
Harvard Business Review

You’re Probably A/B Testing Too Much. Here’s What to Do Instead.

A/B testing is the gold standard of experimentation. It is meant to help companies make faster, better, data-driven decisions. But too often, it does the opposite. The meeting starts with optimism: a ...